Cloud Communication
Posted on 05/20/2021 - 15:24

What is cloud communications?

Cloud communications: in brief

One integrated platform for all kinds of communication in your company: that’s cloud communications in a nutshell.

But where does it come from, and how does it make sure that business communication now runs more smoothly? We explain it to you below.

It's all on the web

Anyone born after 1990 can scarcely imagine it, but at one time – in other words: before the internet came along – companies used nothing else other than the telephone to communicate with customers, suppliers and other companies. But although we still call each other on a daily basis, that one-sided mode of operation is really a thing of the past. Today we do all that kind of thing on the internet: mailing, chatting and sending files, but also making actual phone calls, with or without video. All that information – text, files or voice, it’s all ‘data’ – zips at breakneck speed back and forth through your computer network thanks to VoIP technology.

Read here to find out the advantages of VoIP to your company


Physical or in the cloud?

The special thing about cloud communications is that the whole process no longer needs to run via a dedicated physical server somewhere in a separate room on your premises: everything can be done with just a host in the cloud. The host is still a real, physical server, but it's the property of and is managed by another party of your trust – a hosting company. The hosting company provides via the internet for data storage, the applications with which your colleagues work and consult with each other, and for switching between channels: the only thing that counts for you and your colleagues is that all these applications work. What's more, you don't need much to do it: a subscription to an internet connection, that’s it. A hosting company – Destiny, for example – makes sure after that you and your staff can communicate smoothly and get access to all business data.

One platform

All the internet-based voice and data communications – phone calls, chatting, sending e-mails and collaborating on that important presentation – run more and more frequently via a single platform. No more switching between three, four programs on your computer with your phone receiver clamped between chin and shoulder: the modern worker just does everything with his laptop or mobile phone. At Destiny, we ourselves work with a softphone which our colleagues operate via the smartphone or computer. They answer calls smoothly or transfer them to an available colleague. Or they use the chat features to work together remotely.


There are ready-made software solutions on the market, apps that you install on your computer and that you can use to make (video) calls, do video-conferencing or manage a call centre. However, you can of course also have a system of this kind customised for your company.


We can help you with this at Destiny. Depending on your needs and challenges, we’ll provide a communication solution that will not only enable your staff to collaborate smoothly, but – above all – will enable you to offer your customers the service they expect from you.

Discover our customised cloud communications solutions


What are the advantages of cloud communications?

Working with cloud communications has its advantages:

It’s cheaper

You don't have to buy any expensive hardware yourself, and therefore you don't have to worry about the associated price tag for management costs either.  You only pay for your host’s internet subscription and a monthly cost per user.

It's efficient

Because you only use one platform throughout your entire company, your colleagues don't have to keep switching between devices and applications. People therefore collaborate more smoothly and efficiently, wherever they are: at home, in the office or somewhere on the road. When COVID-19 broke out and thousands of companies had to shut their doors and rely on home working, the ones who were already entirely on board with cloud communications reaped the benefit of their actions: they could make the transition to the new normal with almost no effort.

It's scalable

When your business grows, your platform simply grows with it. You can easily add new employees to the system. But the same is true in reverse: if someone leaves your company, you don't have to follow any complicated procedures. It works like a license: you rent a service, so to speak, and you activate it with one click.

You can integrate existing systems

Your cloud communications platform can be integrated perfectly with other software used in your company, for example your ERP or CRM system. And with Teamleader, Microsoft Office, Salesforce or Gmail.


Want to know even more about cloud communications? Read here about how cloud communications gives your service delivery a boost.